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Handicraft instead of mass production!
This international traditional workshop, which also features a branch office in New York, designs an exclusive collection of hardware, handles and locks cast and finished by hand. While this company is less well known to the public at large, van Cronenburg fulfils orders for the great of the earth, a high-end clientele, and attracts renowned British, French and American architects and designers.
Opening new doors
Régine and Peter have a unique connection and met in the stream of life. They have ended up in an unstoppable dynamism. She was an antique dealer, he was a furniture maker. Régine begins: "What matters is that you do something you love! Richard Branson says that the best businesses come from frustrations. This is also how van Cronenburg came into being. Peter created interiors in newly built castles and stately homes in a clear style, but he failed to find beautiful hardware for his designs. He made wonderful doors with the right mouldings, but the machine-made hardware available at that time had a detrimental effect on his entire design.
“Bram and Marijke are not just our accountants; Titeca is a valuable collaboration partner!”
In 2008, Régine and Peter decided to take up the challenge, the start of a life's work. They now create unique masterpieces with deep respect for historical designs from the past. They follow in the footsteps of the original designers and face the same problems.
Van Cronenburg attaches great importance to delivering a WOW factor, whether it concerns hardware, a quotation or a presentation. They go to great lengths to deliver a perfect product.
Be humble! Everyone on the same page!
Van Cronenburg had a turbulent start in 2008 as the banking crisis was in full swing at that time. The company started with three staff members: Alex, Peter and Régine. "It was really hard work, but it is our passion. As entrepreneurs, we opt for servant leadership: we work together with our team, not a single task is beneath us. This enables us to keep in touch with the shop floor. All entrepreneurs face similar problems, certain pitfalls etc. Van Cronenburg is still going through this process of learning."
Filled to the rafters!
Van Cronenburg boasts cabinets full of history and future. You lose yourself in an endless library of authentic and historical door handles and locks, all collected one by one. A building, richly filled, floor after floor. It groans under the weight of the many beloved historical books from which Peter obtains his exclusive knowledge. Van Cronenburg will therefore relocate shortly to a new building at Wiedauwkaai in Ghent.
Through thick and thin
Van Cronenburg is grateful to its partner Titeca for its support through thick and thin as well as for its scepticism where required. "We know what to expect from each other," says Régine.
In the meantime, Régine and Peter can do what they like best: show their hardware to the world. "We see our hardware as our children. Each bit has its own name, character, individuality, use, identity, story, history and future." Van Cronenburg, a fascinating entrepreneurial story.