Welda, strong progress together, thanks to honest communication

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No is not an option!  In this spirit, our Titeca Accountancy experts engage in a dialogue with and provide entrepreneurial assistance to our clients on a daily basis. We remove your concerns and offer customised solutions for all kinds of challenging issues.


Proud of our many clients who have not given up, we gladly give a voice to ‘Titeca’s entrepreneurial heroes’, because it is essential we keep on going even when the going gets tough!

How are you doing?


It’s a question we asked our client Ken Van Leeuwe (39), who manages WELDA at Oostakker together with his wife Stephanie De Walsche (39). This family-run business is a B2B retailer and wholesaler in welding equipment, metalworking machines and tools.


 “A positive attitude is one of the key values at Welda. The Welda glass is always half full, never half empty. In fact, we were grateful that we could take advantage of the extra time to complete a beautiful project we had been working on since the beginning of the year. The original deadline was 15 March, and we made it!”

"Great things in business are never done by one person.  They are done by a team of people!"

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What effect did the lockdown have on your business?


 “A large part of the goods we sell are transported to our customers’ premises.  That’s the reason why our business could remain almost entirely operational during the lockdown. Only the physical shop was closed to the public as from 13 March, but only for a short time.”



A blessing in disguise – how’s that?


 “Our ‘collection container’ was ready right at the time the showroom had to close.  Talk about timing.  An unexpected coincidence that came at the right moment for us.


This container is only accessible with a unique customer code.  It allows our customers to collect the goods they ordered 24/7, so also outside the normal business hours.  The system only allows one person at a time to enter the container, so that the entire purchase transaction can be contactless, from placing the order to picking up the goods. In this way, we could continue to serve our customers, most of whom are active in the metal industry, contrary to our colleagues-competitors, who had to remain closed during the corona lockdown."













Flexibility, creativity and optimism


 “Nevertheless, we have noticed a decrease in sales since the start of the corona crisis. We still receive a lot of requests, but people are more careful when ordering and order smaller quantities. We have tackled the problem head on and have extended our product range with all kinds of corona products, which help our customers make their workplace corona-proof."



Safe and strong together, thanks to honest and open communication


"Last year we built new offices, creating a lot of extra space in the process. As a result, our back office staff could continue to work safely at the office. Only the sales field staff worked from home. This way of working was already well established thanks to the use of the right tools. Our logistics and service department was also able to continue to perform their tasks.


We take pride in honest and clear communication with our employees as well as our suppliers and customers. We were still able to have our field technicians go on site for urgent interventions or the commissioning of new machines, thanks to prior consultation and clear arrangements with our customers.


We consulted with each of our employees personally on several occasions.  Of course, this took time and energy, but on the other hand it increased the feeling of solidarity in the entire Welda team. Together we organised ourselves in such a way that everyone was able to manage but their private and professional lives.



Proud of Team Welda!


 “By continuously optimising communication within and outside the company, we have been able to create a positive atmosphere among our colleagues and customers, and this in turn has enabled us to move mountains. We’re very proud of our team.  Their commitment is huge and each of them has been committed to guarantee the continuity of Welda's operations from the very start."


What tip would you give to entrepreneurs?


“If opportunity doesn’t knock, build a door!” Entrepreneurs are resilient by nature.  But you need to take action yourself. It's no use just throwing in the towel and waiting until the crisis passes.  Like many other things in life, it’s not possible to control covid-19, but if you take action, you can put the wind in your sails so your ship stays afloat instead of sinking,… As an entrepreneur, you should focus on the things you can change and have an impact on.


Furthermore, don’t remain on your island. We have to join forces and also continue to ask the support of the government. For in the end, it’s the joint effort of all entrepreneurs that will boost our country's prosperity in general again."


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